Skill Assessment Test
Time Remaining:
05:00
What does SEO stand for?
Search Engine Optimization
Social Engine Optimization
Search Engine Operation
Search Enhancement Optimization
Which platform is most commonly used for social media marketing?
LinkedIn
Twitter
Facebook
Instagram
What is the purpose of a “landing page”?
To improve website speed
To capture leads or drive sales
To increase SEO ranking
To showcase portfolios
Which metric measures the number of visitors who leave a website after viewing only one page?
Bounce Rate
Click-Through Rate
Conversion Rate
Engagement Rate
Which tool is commonly used for email marketing?
Mailchimp
Hootsuite
Google Analytics
Canva
What is “PPC” in digital marketing?
Pay Per Click
Pay Per Conversion
Pay Per Content
Pay Per Call
Which of these is a key component of content marketing?
Creating infographics
Writing press releases
Publishing blog posts
All of the above
What is a “buyer persona”?
A fictional representation of a target customer
A real customer
A demographic profile
A competitor analysis
Which technique is used to improve organic search engine rankings?
Keyword Optimization
AdWords
Pay-per-click
Direct Marketing
What does “CTR” stand for?
Click-Through Rate
Conversion Time Rate
Click Traffic Ratio
Customer Traffic Rate
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